Burberry Group plc is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks.
The first advertisement features the most gorgeous actress Emma Watson, George Craig, Matt Gilmour, Max Hurd and Alex Watson (Emma's Brother). They are considered as very cool crowd of people and iconic personalities. Its not a new thing when a brand used star power to further their promotion.
In this TVC, Bubberry showed all kind of classic things like big mega check bags, Different trench coats, classy shoes and attractive models to let people feel great when they think about BURBERRY.
Proper attention has been given to the fact that the stars do not overshadow the brand and hence sufficient focus is on the brand label and display of its clothing and various accessories.
The next advertisement has an emotional appeal. The TVC has Dramatization where the product, that is the Scarf is shown to be the main Star. A short story has been told where two people are drifted apart by destiny but are still in touch due to the sweet memories shared once.
The advertisement uses recency effect. The brand name comes last which would be remembered long due to the impact on the emotional senses of the audience.
The next advertisement is one of our favorite where a vintage scenario is used and emotional appeal is visible. A couple walking the streets hand in hand in the 'London Mist' is quite appealing.
This advertisement campaign was for the autumn-winter collection. The 'To be continued' flashed at the end gives it a lasting effect as the interested audience is left gasping for more while a decent enough picture has been conveyed to rest of the crowd, if not increasing the sales definitely increasing the brand awareness.
No comments:
Post a Comment