Armani is an international Italian fashion house founded by Giorgio Armani, which designs,manufactures,distributes, and retails haute couture, ready-to wear, leather goods, shoes, watches, jewelry, accessories, eye-wear,cosmetics, and home interiors.
The first advertisement features the football hot shot Cristiano Ronaldo. The ad has an impeccable sex appeal.
The advertisement showcases Armani jeans. The star with his toned body and chiseled looks is shown to sweep the room service staff off her feet. This appeal has been used to evoke the sensual outlook towards the brand. A casual attire like jeans has also been shown as an ultra sensual and classy wear that is capable of making anyone commit the crime of passion. Again the huge popularity of the star definitely gives the brand the advantage of source attractiveness, not only the fashion interested people but also the sportspeople will be engrossed into the thought of the brand.
The second advertisement is similar to the first one but this stars the glamorous girl from Hollywood, Megan Fox. The actress with her sultry looks and hour glass figure unknowingly pays the room service in kind rather than cash. Again sex appeal has been used in the TVC.
The movie buffs and fashion interested will find this advertisement highly appealing.
Now is a print ad for the brand featuring the Dark Knight star Christian Bale.
The print advertisement was released in collaboration with the very famous 'The Dark Knight' Series, where the protagonist is shown to be wearing Armani. The movie fans, the star fans and the brand followers have been targeted in the same print. Again the youth who comprise of the major audience for the movie finds it appealing and engrossing.
Earlier also celebrated couples like David Beckham and Victoria Beckham have been roped in to feature in the ads for the underwear segment of the brand.
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