It is a French fashion house, its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books.
This TVC has Louis Vuitton using the mass marketing. The execution style used in the advertisement is Imagery. The spy has been shown sporting Louis Vuitton bag. The advertisement has Louis Vuitton inviting people on a thrilling voyage with them. The advertisement has an Emotional Appeal, which instills the feeling of excitement in the people. The brand has always been positioned for higher middle class and higher class people. The major selling idea used by LV has always been Creating a very powerful brand image.
Louis Vuitton’s strong focus on creativity in art and architecture allows the brand to effectively stand out from its competitors in terms of inspiration and innovation.
The second commercial shown below has the tag line:" Where will life take you?? "
The appeal again is emotional here with execution style Slice of Life used. The people from various perspectives of life are shown so as the audience can identify with the brand. Again LV portrays to be with people in every step and situation of their lives creating a mushy feeling of the audience towards the brand.
The third commercial has a the creators applying Likability by using celebrity like Angelina Jolie and depicting her journey in an underprivileged country like Cambodia.
Here again the brand focuses on waking the emotional senses of people. They ask to appreciate the little things in life and be very obliged for what they have and what they are.
Though the advertisement has nothing in particular to say or show about the brand but again a kind of humane approach used has been successful in building a suitable brand image.
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