Christian Dior was a French fashion designer, best known as the founder of one of the world's top fashion houses, also called Christian Dior.
The advertisement here features 'The Twilight Saga' star Robert Pattinson. The star has an image of an intense lover in the movie which has been beautifully en cashed by the brand advertisers.
The advertisement shows two love birds into a lot of Public Display of Affection breaking the conventional rules and social norms. The basis for emotional appeal used here is LOVE. The perfume has a song playing "Wanna hold on the love", which acts as a cherry on the cake. Sexual Imagery has been used in the advertisement.
In this next advertisement phrases like 'Be Iconic' have been used. Cherry on the Cake a top notch model like Kate Moss featuring definitely puts things into place.
The TVC is targeting mainly the females who are portrayed to be very conscious of how they look and like one line says," A girl can't make an entrance without her lipstick" makes it catchy. There is a clear positive relation between addiction and glamour.
No comments:
Post a Comment