The first TVC is for perfume- Just Cavalli: Just for her!!
Again an extensive use of sexual appeal has been seen in the advertisement with models flaunting their impeccable bodies and having raw natural instinct for Love and Lust. The advertisement has the spot light on the lady since it is a perfume for women. The ad in between has phrases flashing like'Just now', 'Just Fun', 'Just Me', 'Just free', 'Just Lust', 'Just Touch', etc. which gives it a very casual appeal.The ad shows that the perfume is perfectly in sync with the personality of the girl giving it an advantage of being identified with by the people.
The next ad is for the perfume where again the lead is a lady and she is shown to have a raw natural sex appeal.
The actress is Elisa Sednaoui who is a top notch model. The ad also has the RC logo being highlighted towards the end. The raw natural appeal of the lady sporting the perfume has been compared to that of a tigress. Again the lady has a love interest and the sensuality and sex appeal is accompanied by emotional approach of execution.
The next is a print ad for the men's clothing line
The print ad has a mix of guys sporting casual and semi-casual look. The ad is pretty modern as depicted by the poses and body language of the models. The ad has a very practical and savvy look to it.
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