Hermes

Hermès International S.A. is a French manufacturer of quality goods established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.

The first advertisement is of fragrance that uses animation in its execution. France, one of the biggest fashion destinations is shown to be bottled and packed for the people.

The architectural background specially the Eiffel Tower gives the advertisement the relation to the fashionably active history of the place. Classy and rich fashion history of the place gives the fragrance the position of posh product in terms of quality and aesthetics.

The next is a print ad by the brand

In the above ad there is no emphasis on the product features or the brand, rather the brand aims at creating a favorable image in the minds of the audience by summoning them on a journey with them as it is clear by the 'Voyage d' Hermes' written on the top left corner on the ad. The emotional appeal has been targeted by picturing the ad in a way that conveys Freedom and along with it class as shown with the bird and stallion respectively. The stallion also appears on the logo of the brand.

The third print ad is similar to the above one with slight difference.

Along with the stallion the ad also stars a model who makes the products visible to the audience unlike the previous ad. The ad is for the clothing line for the winter season. Again the feeling of being classy through the use of the product line has been tried to be en cashed.